campaign planning · Onsite Seoul
Campaign North Star Session
Distill a single north-star sentence and guardrails that every channel brief inherits.
₩445,000 · informational listing
Duration: 1 day
Inside the session
Teams that split into channel silos learn to forge a parent brief element that travels. You stress-test the north star against three real channel constraints from your portfolio.
What we practice
- North star stress matrix
- Channel inheritance worksheet
- Breakout for social, retail, and CRM examples
- Guardrail phrases that prevent scope creep
- Live vote on language variants
- Sign-off ritual for leadership
- Poster export for studio walls
Artifacts you leave with
- Parent brief element with three inherited child briefs drafted
- Guardrail list agreed by channel leads
- Poster-ready sentence for studio visibility
Minseo Lee
Training Director for omnichannel launches.
Participant notes
North Star Session stopped our CRM team from drifting—finally a parent line that survived legal.
Logistics questions
We include a module on English master briefs with local market addenda.
You practice facilitated tie-break language—no forced consensus theater.
Media buying tactics are out of scope; this is brief architecture only.