How a cohort unfolds
Each brief lab shares DNA: visible edits, explicit non-goals, and exportable artifacts. The difference is depth—some modules stay one day, others stretch across a week with async checkpoints.
Before / after workflow
Before: Briefs balloon across slides, approvals live in chat threads, creative guesses at intent.
After: Single atlas page, initials on memo, deletion ledger attached, channel guardrails visible.
-
01 — Intake scan
We read your half-baked brief, note risks, and refuse blank-slate accelerators.
-
02 — Live rewrite
Mentors mark why sentences exist; you practice cuts in front of the room or camera.
-
03 — Approvals rehearsal
Role-play procurement, brand safety, and leadership voice with timers.
-
04 — Atlas export
Notion + PDF snapshot, plus optional two-week async mentor channel on premium labs.