Kickoff briefs slip when teams treat the session as ideation. Accelerators work as prioritization machines, not brainstorms.
We require objectives, audience sketch, and mandatories on arrival. Mentors refuse blank-slate starts to protect the clock.
Kill/keep drills are public. Participants see what leaves the brief and why, reducing back-channel lobbying later.
The evening email template is plain language: what changed, who owns the next step, and where the brief file lives. No GIFs, no hype—just operational clarity.