Critique sessions often wander because channels lack a map. We start by labeling async notes, live pin sessions, and synthesis separately.
Language swaps replace vague praise with observable requests. Instead of "make it punchier," teams practice "replace claim X with proof point Y or mark it unsupported."
The synthesis worksheet belongs to planners so creative energy returns to making, not interpreting scattered notes.
These habits are teachable in a day, but they require managers to model the vocabulary weekly.